PropellerPREMIER
A PREMIER PROPOSAL FOR

RECURRING SUPPORT
FOR HEART OF THE WOODS.

Give fans a reason to join Kacey in supporting Heart of the Woods year-round through Propeller’s proven platform.

Kacey Musgraves
Heart of the Woods Foundation

Look out for
each other.

A FAN CLUB CENTERED AROUND
POSITIVE IMPACT.

Fans join with a monthly or annual gift to Heart of the Woods.

MONTHLY$11/ month
ANNUAL$111/ year

Recurring support

A monthly or annual gift begins membership.

Premier benefits

Points and rewards from your world and Propeller’s.

Ongoing connection

Updates and optional actions keep fans involved.

SEE THE CLUB
FANS CAN JOIN.

A branded home for recurring supporters, with Propeller Premier included.

INSPIRE ACTION.

What else do you want fans to do? Members earn points for learning, volunteering and taking other actions.

Find a volunteer opportunity
50 POINTS
Discover a supported cause
50 POINTS
Take action for a cause
50 POINTS

Follow on Instagram

50 points

Follow on TikTok

50 points

Learn about Heart of the Woods

100 points

REWARD FANS WITH BENEFITS FROM
YOUR WORLD AND OURS

Use points to redeem available rewards.

Signed music + merch

Signed vinyl or a Heart of the Woods item fans could redeem with points.

A conversation with Kacey

A recorded Q&A or playlist with stories behind the songs.

A live experience

A ticket allocation or an approved show experience.

Ideas to shape together. Kacey’s team approves the lineup and availability.

Merch + products

Artist merch, vinyl, and products from brand partners.

Concert tickets

Available tickets from the artist and Propeller’s partners.

Experiences

Entries to win flyaways, festival trips, and more.

Kacey Musgraves

Member access

Content, playlists, pre-sales, and perks you choose to share.

Impact updates

See the work your support makes possible.

2X action points

Double points on eligible actions.

IN GOOD COMPANY.

NOAH KAHAN × THE BUSYHEAD PROJECT

REAL RESULTS.

Noah Kahan’s fans support The Busyhead Project through recurring giving and one-time donations on Propeller.

Noah Kahan with two Propeller winnersNoah Kahan with Propeller winners

Current figures are temporarily unavailable.

For 8 years, Propeller has helped leading organizations acquire monthly donors at scale.

Deepen fan connection.

Get to know
your fans

Get first-party fan data, including names, emails, and locations, when fans consent to share them.

Keep fans connected
to your work

Connect fans with your music, tours, and releases through relevant actions.

Bring a brand
along, if you’d like

Optionally include your existing brand partners in campaigns that grow your impact.

JOIN US DECEMBER 1ST, 2026

GIVING TUESDAY.EVERY MONTH.

One invitation from Kacey can create recurring support for Heart of the Woods for years.

ONE POST.ONE ANNUAL GIFT.A NEW SOURCE OF RECURRING SUPPORT.

WHAT WE NEED FROM KACEY

ONE LAUNCH POST

Invite fans to join on Giving Tuesday.

ONE ANNUAL MEMBER GIFT

An exclusive item members can’t buy anywhere else.

PROPELLER HANDLES THE REST

The club, donations, fan communication, fulfillment, rewards and reporting.

Experiences, tickets, signed items and surprise rewards can be added anytime, but none are required to launch.

LAUNCH WITH US

Sign up in about 5 minutes. We’ll start building your club.